About Us
Fitco Fitness Center Outfitters specializes in quality fitness equipment sales and expert fitness center design. With over 25 years experience in the constantly changing fitness center market, Fitco has proven to be a leading source for customers that desire a superior fitness center amenity.
Partners Jason Kos and David Novit together shared the highly successful Dallas/Ft.Worth commercial division for industry leader Busybody Fitness. In February, 2001, they, along with original Busybody founder Malcolm Menter, purchased their division and changed the name to FITCO Fitness Center Outfitters. 2 years later, Mr. Menter’s interest was bought out by Mr. Kos and Mr. Novit.
Malcolm Menter founded Busybody Fitness in 1982 and built the company into a 30 store, $50million chain before selling the company in 1995. Mr. Menter’s friendship, guidance, and keen business sense have always been and continue to be of great value to Fitco.
As Fitco, Mr. Kos and Mr. Novit combined their strengths and developed many key facets of the business that has made them successful today, including using Auto Cad floor plan designs to better work with architects and contractors. Fitco’s philosophy of going “above and beyond” to respond and take care of a customer has always been at the forefront.
A huge part of Fitco’s success is our strategic relationships with key vendors. None is more so important than with fitness equipment industry leader Precor.
In late 2005, Precor, recognizing Fitco as a key dealer partner in it’s growth and future success, offered Fitco the opportunity to expand it’s markets into Georgia and Utah.
In Georgia, Fitco partners with Kevin Handzel - an industry veteran with successful experience on both the manufacturer side and dealer side. In 3 short years, Kevin and his team have turned Fitco of Georgia into one of the fastest growing markets in the country.
In Utah, Scott Peck and his team of installers and service personnel have set the standard for value and integrity. Scott’s versatility in being able to handle all aspects of the business is the key ingredient to Fitco of Utah’s success.
Today, FITCO Fitness Center Outfitters enjoys strong relationships with many customers, including: The Ritz Carlton and Omni Hotel Corporation, Chick-Fil-A corporate office, the universities of Utah, Georgia Southern and North Texas, and multi-family developers Fairfield Properties and Trammel Crow Residential. FITCO will always keep abreast of new technology and fitness trends, bring a wealth of knowledge and experience to each project and suggest to it’s customers the best value and combination of equipment to maximize space and functionality.
